Business Management

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Small and Medium Enterprise Management Major

In order to foster hands-on professionals who are aware of the importance of small and medium enterprises and are capable of reinforcing competitiveness, the management department administers curriculum suitable for small and medium enterprise including organization management, production and quality control, trade, distribution, accounting, and start-up business.
Career Interests
company personnel organization, planning, general affairs, sales, trade, production quality field, management consultant company, venture business, foreign business, public and welfare organization, small and medium enterprise, shopping mall start-up, etc.
Possible Certifications
certified management consultant, management diagnosis, quality control systems officer, computerized accounting, certified labor attorney, licensed customs agent, loss adjuster, etc.

Marketing Management Major

Through curriculum that consists of organization and business operations core marketing theories and hands-on work, students learn marketing principles, service marketing, marketing research theories, consumer behavior theory, advertisement theory, internet marketing, marketing case research, etc. to become strategic marketers.
Career Interests
marketing department in profit and non-profit organizations, sells and sales department, marketing agency, advertisement agency, customer service center, marketing research, etc.
Possible Certifications
tele-marketing manager, social survey analyst, consumer adviser, etc.

Distribution Management Major

Students undergo a curriculum based on the basic concept of management and strive to become hands-on professionals in the field of distribution industry.
Career Interests
general business (circulation management or distribution management areas), circulation businesses (department stores, big discount stores, etc.), shopping mall start-ups, franchise start-ups, on-line markets, freight, cargo transport business, warehousing, distribution terminal management, etc.
Possible Certifications
circulation manager, distribution manager, on-line marketer, computerized accountant, internet information searcher, certified management consultant, consumer advisor, professional packing engineer, professional road and airports engineer, professional engineer harbor coastal engineering, quality controller, customs advisor, etc.

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